Google’s AdWords Express is the newest Google property to
receive a makeover. AdWords Express, designed to be an easy introduction to
AdWords for local businesses, has been redesigned to make it easier for new
users as well as to streamline the procedure.
Diving into Google AdWords for someone with little or no
pay-per-click experience can be a bit overwhelming. AdWords Express was
designed exclusively for those potential advertisers, to help them set up and
manage their AdWords advertising, and the new changes to the process should
make it even easier.
The dashboard has been redesigned to give advertisers quick
and easy stats right there, without having to click through to get that
information. It includes a summary of the number of clicks, the portion of the
monthly budget including spend and budget remaining, as well as the number of
views of their AdWords ads.
They have also made the procedure shorter setting up,
reducing it to three-steps and designed to only take a few minutes to create an
ad, select an audience, and setting a budget. They have also added real-time ad
previews, so advertisers can see how their ad will appear right as they create
it.
AdWords Express is a great way for advertisers to get their
toes wet in the world of online advertising, and it is large to see Google
continue to support this and to drive more advertisers to AdWords. It will also
improve those local businesses that are setting up Google+ business pages and
are considering doing AdWords as an addition of that.
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