Saturday, July 13, 2013

Social Media in eCommerce Strategies

Approach 1 – create Strong & Professional Facebook, Twitter & LinkedIn Profiles

First and foremost significant point for eCommerce websites is to have a Facebook, Twitter and LinkedIn profile as these are the three biggest social networking websites that are one of the best and perfect for making customer relations. Through these pages, you can also grow your business and sell your products too.


Twitter, Facebook and LinkedIn are used by millions of people worldwide, so it is very important for e-stores to have their presence on these social networking sites from where they can increase more number of visitors and customers on their websites.

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Approach 2 – Have Sharing Buttons on Perfect Places

Second most important point is to have social sharing buttons on ideal places. As we all know that all the eCommerce websites are providing sharing buttons on their website, and it is not a novel point to know. But the new point to know is to have those buttons on great and unique places so that your customers find it easy to share with their Facebook friends and Twitter followers.

Approach 3 – Go for Pinterest

Third important point is, go for Pinterest, which is one of the rapid rising social media websites. This website allows you to share your favorite pictures from diagonally the web with different people. By creating a Pinterest profile for your eCommerce website, you can connect with well-suited and new consumers who have much interest of enjoying pictures of special products.

You can easily share pictures of your best products on Pinterest and relate with new customers who may have interest of purchasing your products. But you need to make sure to be unique as other pictures so that it becomes easily possible for you to grab the notice of visitors.

Approach 4 – Add Product Videos
Fourth most important point to consider is addition product videos as videos are considered one of the best sales tackle that surely help you to sell your products. We all know that all the people love to see videos particularly of those products that they are buying, so it will be beneficial for you and your website to put product videos. On the web, you can find many popular eCommerce websites that provide product videos on their website, and these companies have seen big impact in sales after adding product videos.

Approach 5 – network with your customers

Fifth major point is, interact with your customers. Creating a Facebook and Twitter fan page is not sufficient for you as you need to interact with your customers and have to solve their queries regarding your products. By answering their all queries, you can build strong and long-lasting link with your customers, and it will hoard them to come back on your website and purchase your products.

Approach 6 – Offer Some reduction & Product Deals through Social Media Websites

Sixth major point to keep in mind is, offer your customers some amount of discount and product deals through social media websites. By present discount and offers, you can easily attract them on your website, but you need to make sure that you offer unique offers and deals that they won’t get somewhere else.

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