Pinterest is renowned amongst the top position holders between the most visited sites across the globe. With its ever rising user base, Pinterest is indeed a great choice for those wishing to request more traffic and boosting the number of leads and conversions. In order to properly leverage this platform, your Pinterest business page must contain all the essential ingredients.
• Use a personal logo or photo: While mounting a Pinterest page for your business, you are acceptable to upload an image through the settings menu. Keep in mind that people tend to get more associated with a brand when they are awake of the name and face behind it. In case of service-oriented businesses, personal brands or bloggers, the founder’s professional headshot can be a convincing means to communicate with the viewers. You can also consider using a brand logo as it lends a corporate feel and also enhances the ‘pinner’s’ confidence that they are linking to the official brand.
Even apparently trivial details have the potential to control your marketing efforts across Pinterest. Let us understand what strategic means can be adopted to maximize the outcome of your promotional efforts on Pinterest.
• Take care of the “About” Section: This is in fact the first section that informal visitors tend to see once they land on your Pinterest page. So, you must make good use of this chance. You just have 200 characters to speak your values to people and tell them how you can serve their wants. Since this section gets indexed by the search engines, do not forget to add in top SEO keywords here. Also contain you city or state in this section so it is more suitable for people to trace you.
• Use a personal logo or photo: While mounting a Pinterest page for your business, you are acceptable to upload an image through the settings menu. Keep in mind that people tend to get more associated with a brand when they are awake of the name and face behind it. In case of service-oriented businesses, personal brands or bloggers, the founder’s professional headshot can be a convincing means to communicate with the viewers. You can also consider using a brand logo as it lends a corporate feel and also enhances the ‘pinner’s’ confidence that they are linking to the official brand.
• Go for proper panel placement: As per a research conducted by Mashable, it has been seen that when people are browsing across your Pinterest page, the eye group in from the top towards the middle of the page. This implies that the boards which are located at the top as well as the center of the page get noticed by the maximum number of spectators. Hence, it is important to place your best, most relevant and popular content in the top two rows.
• Several focused boards work wonders: Many new Pinterest users give the blunder of rapidly coming up with some different boards with a couple of pins on them. In doing so, you page misplace its unity and each board seems unfinished, thereby unable to draw in followers. It might also hamper your brand image. A number of focused boards help in the formation of a lifestyle surrounding your brand. Try to render each board theme oriented using a catchy title which describes the theme and incorporate keywords within the account to enhance search ability. Also make sure that you pin sufficient amount of content so that the board looks full.
• Include non-industry topics: It is a huge thing to incorporate a few boards focused on non-industry topics like travel, home, cars, education or food and other popular areas on Pinterest. This will help in attracting a wide spectrum of audience and will also offer an insight to people regarding other facets of the brand and qualities. Always try to influence on trending topics through creation of sole themed boards focusing on these occasions or events and give them a boost during the applicable time of the year by reorganizing your boards. In this way your page will not only connect new followers but also enable the pins to go viral.
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