Twitter Buys Social TV Analytics firm Trendrr

Twitter has bought social TV analytics firm Trendrr in a bid to benefit from on users discussing television shows on its social network.

Trendrr CEO Mark Ghuneim announced the news on the company's blog, saying Twitter was the best platform to benefit from its services.

"What makes Twitter exclusively compelling among these platforms is its connection to the live moment – people sharing what's happening, when it's happening, to the world," he said. "We think we can help increase even stronger the power of that connection to the moment inside of Twitter."

Twitter confirmed the news via a tweet

Trendrr creates big data social analytics products for TV and media brands, including Curatorr, which allows clients to curate tweets for broadcast, or analyze discussions on social networks to create ranking lists or voting systems.

It also runs Trendrr.TV to create full insights into social media-based TV discussions.
Ghuneim confirmed that while his firm would continue to honor its earlier contracts for Trendrr.TV clients, it wouldn't be establishing new ones. He also said that Curatorr would continue to serve clients. The price Twitter paid for the company was not disclosed.

This the latest in a line of purchases made by Twitter that center of attention on targeting TV advertising at users; the firm bought social advertising firm Bluefin Labs in February. It also made a move into directly influencing the outcome of television shows in January, with a test of a voting service approved out during an episode of "Hawaii Five-0".

Twitter Acquires Trenderr; Updates Conversation vision

From the look of it, Twitter is focusing on long-lasting to improve its interface through acquisitions and interface updates.

Today, it was announced that Twitter has acquired Trendrr, which focuses on given that real-time social media experiences and data to companies. Trendrr’s flagship Twitter product, Curatorr, allows marketers to manage their Twitter existence and events through a single interface, will be its sole focus going forward.

Twitter also announced via its blog today that it has made a chronological alteration to conversation view on the web and both the iOS and Android apps. This change allows users to view conversations in the order they were tweeted, instead of before showing the most recent first.

Creating an Online Watercooler

This allows for readers to get a better context of the conversations happening around tweets. Along with this change and Trendrr’s acquisition, Twitter is making it easier for users to use its stage as a way to have an online conversation. Users will see up to three conversation tweets in their timeline and can click on the originating tweet to view the entire conversation, even if it includes content from users that aren’t followed by the signed-in description.

By combining this with Curatorr, which focuses on organizing and making the most of real-time conversations enchanting place on Twitter, users will continue to see Twitter as a place to talk about everything from the Breaking Bad premiere to what’s happening next in Egypt.
Many news stories have broken first on Twitter and other social media platforms before major news networks. Twitter has become one of the first places people look to get the latest updates on present events and entertainment.

Additionally, as major news and entertainment television networks maintain to utilize Twitter to increase their online presence (via custom hashtags, promotions, and additional engagement), the social network will continue to become a mainstay in the way many people get their news and information, as well as a way to engage with others around the world.

Google Keyword Tool Has formally Been Replaced By Keyword Planner

The Google Keyword Tool, used by SEO professionals the world over, has publicly been retired. While the sentiments about this change have been mixed, there are positive and negative aspects to being required to use the Keyword Planner instead of the Keyword Tool.

Google themselves explains that the Keyword Tool no longer being accessible is a result of the Keyword Planner having the joint functionality of the Keyword Tool and Traffic Estimator. They have even added new functionality. Here are the other key positives and negatives of this change.

Positives Of The Keyword Planner

The Keyword Planner allows local SEO and SEM professionals to get keyword search quantity data at city level with better geographic segmentation and the skill to bundle geographic regions.
Users are able to upload up to 10,000 keywords from their own list to get concert data. Keyword Planner will show search volumes by ad group, landing page and any other classification set by the user.

Negatives Of The Keyword Planner

Unlike the Keyword Tool, the Keyword Planner forces users to login to an AdWords description in order to use it.
The Keyword Planner has no match type data for search volume, no device targeting, and no global vs. local monthly searches. At this time the choice to filter by closely related search terms is gone, but Google says it will be brought back in the coming weeks.
In regards to match types and device types being eliminated from search volume data, Google had this to say:

In common, you’ll notice that the average search volume data is advanced in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That’s because we’ll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default.

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The genuine Social Media ROI principle

You are mainly likely using social media to promote your business. You’re tweeting, you’re Facebook liking, and you’re starting debate on LinkedIn. The million dollar question is…Are you tracking? No, it’s not a new social media site. I’m talking about tracking your social media ROI.

If you aren’t tracking, you are not the only one. Statistics illustrate that over 70% of businesses do not track their social media ROI.  This is a fanatical statistic when you consider that billions are spent on social media campaigns each year. You know you need to turn those social media mentions into an real sale, but where do you start? Well, I am here to help and share with you the “secret formula”, so pay notice!

What’s Your Return on Your Social Media outlay?

Yes, social media will likely profit your business, but you have to understand the beast first.
 

First Things First
 

Before the Internet, the conventional advertising methods were television, radio, print, outdoor, retail, and mail.  Let’s face it, there are tricks of the deal that every marketer knows uses to get a good return when using these mediums. Things like placing a print ad on the right boundary of a page so people look at it when the turn the page or personalizing a wrapper with the target’s name so they are more likely to open it. Social media has behavior just like print advertising, but first you need to appreciate how social media works.
Start by creating social media accounts for yourself first. To better understand social media and the go back you will get on your efforts, you need to experience the platforms first hand.
 

•    On Twitter, check out what’s trending and jump into the chat.
•    On LinkedIn, join a professional group to network or start a conversation.
•    On YouTube, browse channels and make a mention.
•    On Pinterest, peruse the boards, create a board and start pinning. 

•    On Facebook, become a fan of a favorite organization or like a product.
 

It’s very important that you experience social media firsthand so you can be grateful for how different it is from traditional media and begin to understand its value.
 

Traditional Media ROI vs. Social Media ROI
 

In traditional media, contact is one way– content attracts an audience.  To confirm the audience demographics, businesses use tools like Nielsen black box, subscription data, and survey responses. Before introduction advertising through traditional media, a business has a pretty good idea of who they are talking to, and the reach of their attempt.  To get that audience to respond, a business can include a special offer or a phone number that can be traced back to that ad.  Figuring the ROI is a straightforward calculation.  Right?

Now, enter social media.  Social media is as extremely complex as the millions of different personalities who log on to its networks every day

There’s not a clear way of communication and the audience demographics are equally as fluid.  For example, while a news agency may post a piece about your product on its web site, the real story may be the debate raging in the explanation section. That then spills over onto other sites. While social media metrics include clicks, comments, follows, likes, pins, posts, and tweets, those actions may or may not interpret to sales.  In fact, if giving your sales an immediate boost is the only reason you’re on social media, then you’ve missed the point.
 

Set Social Media Goals
 

Once you appreciate how the social media platforms work, it is time to build your social media goals. You already understand that there is not a straight line to sales through social media. So what goals should you set?
 

1.    Build Brand consciousness
2.    Grow your Customer Database 

3.    Boost Sales
 

Make sure you know what your business baseline is before you begin advertising on social media platforms.  When you add social media to your marketing mix, start with one network so you can better measure presentation.  Don’t only tweet coupon codes.  Social media is about engaging your audience.  Share company stories, profile employees, initiate conversations, and thank customers.  Don’t forget to make it easy for potential customers to click through to your Web site. Just like that!
 

The Social Media ROI Formula  

               
If you know your business baseline before adding social media, then any augment in brand awareness, database activity, or sales after tweeting and posting can be attributable to social media.  Is it an exact science?  As you try to quantify your social media activities, remember that the return on your investment may be further down the road and only evident if you give to the social media ride.
So what’s the actual formula? Wiki How gives us a couple examples, but here is the one we use:

Calculate New Customer Value using Social Media (N): This includes the sales, conversions, business to business transactions (B2B), contact value, and placing a value on these things. Add them all to get new customer value.

Calculate User Lifetime Value: Here you include the costs that you forgo to retain a customer plus the profit that you gain as a entire, while endorsing your brand to keep a customer. (It’s like losing a little to gain more and adding the lost and the gained)
Here is a formula on how to work out user lifetime value:

User life span value (U) = (Gross distribution per customer) X Σ (yearly retention rate)^i / (1+ yearly discount rate)^i – (Retention cost per customer per year) X Σ (yearly retention rate)^p / (1+ yearly discount rate)^p+0.5

i.      Where Σ runs from i= 0 to n in the first set while in the second set Σ runs from p= 0 to n-1. Here ‘n’ stands for the number of periods used in the calculation.

Calculate Impression Value: This includes the simple costs that are used to impress customers via social media to ensure a quick viewership or membership.( These are usually PPC ads)  Here is how to calculate it:

•    To calculate Impression value (I) = (Add up all impressions from Twitter, Facebook, You tube (Cumulative views), website traffic and other online sources) X (Industry based cost per thousand impressions (CPM))/100

Calculate Customer Service Value: This includes the costs saved on customer service via social media. Add all these values to get customer service value (C). Add all the investment Returns: Investment Returns (IR) = {(Customer Value/ (Time Interval in years)) X Number of new customers + I + N +’’C’’}

Calculate Social Media expenses: This includes the amount you spend on social media during the time of your movement or just taking a specific campaign interval into consideration. Here are the steps on how to calculate the social media expenditure:

•    Hard costs: compute the hard costs which denote the work or costs associated with the actual project during the campaign or during a specific interval.

•    Soft costs: Calculate the soft costs which include the unseen work that composes the initial part of developing a project throughout the campaign.

•    Cost/Time spent: Unlike other investments, social media has a greater value when it comes to time spent on it. compute the money spent per time spent on social media during the campaign.

•    Sunk costs: Calculate the sunk costs involved during the campaign which include the costs that were required during a new addition or an internal fix during the campaign.
 

Social media expenditure (E) = Hard costs + Soft costs + Cost/Time spent + Sunk costs
Now, calculate your Social Media ROI using the formula: Social media ROI = (‘‘IR’’ – E ) / E.
Other Social Media Tracking Tools 

Following are a few social media marketing apparatus you can utilize to increase your social media ROI and build brand loyalty via an active social media presence. Here are a few new tools:
 

TrendKite

Based out of Austin, TX, TrendKite is a social media monitoring set up incubated by DreamIt Ventures. TrendKite’s founders are A.J. Bruno, Patrick Brannen, and Matt Allison. The TrendKite platform monitors everything from traditional media outlets to social media for brand mentions. The data gathered is then turned into statistical graphs for exporting to the suitable departments. Via TrendKite, brands can send anything from a PDF to a PowerPoint presentation to their marketing department, their community appointment coordinator, or even their investors. obtainable via demonstration request, TrendKite’s analytical graphs are highly engaging and informative.
 

 Ejenio
 

A establish based out of Montreal, PQ, Ejenio is currently in the invite only stage. Their social media monitoring platform will allow businesses to tackle status management in real time. The Ejenio platform will notify businesses instantly whenever their brand is mentioned on social media. Businesses can receive notifications either via email or via SMS messaging. With everything from actionable analytics to real time modified reporting, Ejenio is definitely a social media monitoring startup to watch.
 

GazeMetrix

GazeMetrix is a create that approaches social media monitoring from a different angle. The GazeMetrix platform monitors social media for brand images. Rather than searching sites like Pinterest, Twitter, and Facebook for keywords, GazeMetrix scours the internet for a brand’s images and then reports back to the business in real time. Incubated by 500Startups, GazeMetrix has received plenty of media (Forbes, Wired, The Next Web) and investor (500 Startups’ Paul Singh and Pankaj Jain) concentration. If you plan on taking social media monitoring seriously, GazeMetrix is definitely worth adding to your to-do list.
 

Local Report Tool

This tool is mainly unique as it not only offers a local visibility report it also gives you reviews, rankings and a complete social media monitoring part. For local companies this tool gives you the best of both worlds.

For a list of other tried and true social media monitoring tools I propose reading Small Biz Trends 20 Free

 Social Media Monitoring Tools
 

These are just a few of the tools you can use to make the most of your social media hard work. Increasing your brand’s social media ROI does not simply being more active. Rather than increasing the volume of your social media hard work, it is more significant to increase the quality of your marketing efforts. By engaging with potential customers that have already shown an awareness of your brand, you really increase the chances of converting a social media mention into an actual sale. By combining social media monitoring with exceptional customer service, your brand will be able to turn social network mentions into real sales leads.

Instagram currently Bans Users From definite Hashtag Searches

Instagram now bans users from thorough for certain hashtags that may be considered profane or clear. This discovery, by Nick Drewe of The Data Pack,  comes after Instagram’s 2012 announcement on its Tumblr that it was banning keyword search for “Thinspiration” terms, that many eating muddle dead use, as well as placing a disclaimer on images that relate to self-harm in any way.  They also prohibit accounts that are meant to glorify self-harm.

The current batch of search hashtags that Instagram has barred mainly center around profanity. The total list that Drewe has discovered on his own using the Instagram API can be found on his website.

Possible Issues

Another blog post at Digital Trends cover Drewe’s discovery points out that there may be some sort of routine filter set, as searching for the term #thesexpistols (after the famous English band) isn’t allowed. Instagram also barred all hashtags that included the word bitch, even though the hashtag #uglyslutsaturday is still searchable as of publication.

These types of inconsistencies is what makes banning hashtags or putting certain restrictions on search a doubtful practice. While no one will disagree that banning top level searches for porn-related or damaging terms is part of Instagram’s terms of service, many may argue that what is considered profane is individual to each person.

While Instagram is a private service and users must consent to their terms when using the site, these inconsistencies that are taken out of context or not fairly useful to other derogatory terms can be trying to some users.

Search Implications
 

Instagram isn’t the only web giant to ban certain terms or services. As of 2010, Google had a list of banned terms for Google Instant, their auto-complete service, and they have also barred weapon-related listings from Google Shopping, according to a 2012 post on Search Engine Land.
 

While these services are ours to decide to use, these limits may eventually hurt businesses and organizations. For instance, what if cancer teaching and awareness organization F*ck Cancer had an Instagram campaign, but their target hashtag was unsearchable because of their name?
 

While there at present isn’t the choice to view search results for banned hashtags on Instagram, many other services allow users to have the option to see content after presentation a disclaimer for potentially offensive content, instead of banning it totally.

Facebook Allows many Users To add To Shared Photo Albums

Up to 50 Facebook users can now add to the new shared photo albums that Facebook is opening to roll out. Each individual user can add up to 200 photos, which means albums could contain as many as 10,000 photos. This is quite a step up from the previous limit of 1000 photos that could only be added to users’ own albums.

Bob Baldwin, the software engineer at Facebook who spearheaded the project, had this to say about one of the frustrations they are trying to solve with this new characteristic:

“Right now, if you were at a party and there were three different albums created, you might not be able to see all the photos .which is kind of confusing and frustrating.”

Speaking of parties, this feature is related to Google +’s party mode, where many users who are visitors of an associated event can share their photos and videos in real time.

The new shared albums feature will also be good for enhancing user appointment in Facebook Groups, and preserving memories of large life events attended by many people such as weddings, graduations, etc.

As far as privacy settings are concerned, Facebook users can choose to make these shared albums visible to the public, friends of contributors, or just the contributors themselves. The idea of shared photo albums supposedly came about as a result of one of Facebook’s company-wide hackathons.

Facebook has begun rolling out shared photo albums to a small number of users already. At first it will be a desktop-only attribute and will expand to all English users before being rolled out internationally.

5 Search Query Operators each SEO should recognize

Much of what SEO professionals do on a every day basis is research. When starting a new project, the center of attention usually begins with researching the right keywords for the battle. It’s easy to spend hours compiling a applicable and strategic keyword list.

But as any skilled SEO can say to you, the research doesn’t end there. The best gear to gather useful keyword data aren’t third-party tools; they’re the advanced search operators that the search engines give for power users to narrow their search results and find exactly what they’re looking for. SEO professionals can use these same question mark operators to dig into the competition or their clients’ sites, finding gold nuggets of information that newbies can’t.

While Google has at least a dozen higher search operators, the following five are my personal favorites.

site: <url>

Great use for this operator is to search for particular keywords within a particular site.  This will result in all of the pages containing those keywords that Google has indexed from that site. Also, these pages will be sorted according to how perceives the relevance of each page for that question. This is helpful for figuring out what pages are your strongest contenders for each of your keywords.

In addition to Google, this operator works with both Yahoo! and Bing.

Search with quotes

Example: “dogfood”, “dog” food or “dog” “food”

The original use of the quotation mark as a query operator was to let people tell Google to search exactly for the words in between the quotation marks. Using our examples above, the first one would show results for dog food, where the two words must appear in closely that order in the search results? If “dog” is the significant word and you don’t mind variants of the word “food,” like meal or treat, then the second example would be a good choice. If you want to see results that include both “dog” and “food” but you don’t mind whether they appear adjacent to each other, then putting each word in quotes like the third sample above would be a high-quality query.

Using quotes approximately your search query can help you determine if your pages are being indexed for the search terms you’re optimizing for, and it helps you identify opposing sites.

 link:<url>

Example: link:example.com or link:example.com/page1

There was a time when using this query operator would yield the results of all pages with links to the given URL. Unfortunately, Google has stopped this practice and now only provides a sampling of the sites that contain links to the supplied URL. If you’re difficult to get a complete list of links to your website, use Google Webmaster Tools.

While this query operator helps you get a picture of your site’s incoming links, the real value is when you research the links of your struggle. Since you don’t have access to their Webmaster Tools account, using the link: operator will help you get an idea of at least some of their incoming links so you can better plan your link building strategy.

Note: there are tools such as Open Site Explorer, Ahrefs, and Majestic SEO that will give you a much more entire view of any URL’s link profile, but they do cost money. For beginning and free competitive research, the link: operator is a valuable resource. This operator will also work in both Bing and Yahoo!, but Yahoo! does require http:// to be used at the beginning of the URL.

intitle: “search term”

Example: intitle:”dog food”

One of the most significant elements of on-page SEO is to ensure that the title tag of each page is optimized for your specific keywords. Since most persons know this, there’s a good bet that any pages which include your keyword in the title tag are potential competitors who have also embattled that keyword for their own SEO campaign.

This operator will give you a look at everyone you’re challenging against for those keywords. When the search results are displayed, you can take a look at the number of results to see if the keyword you’re targeting has heavy competition or relatively mild competition

info: <url>

Example: info:example.com or info:example.com/page1

The info: operator is used by Google only, so don’t try this one on Bing or Yahoo!. This operator provides you with some important and useful information that can assist with competitive research. A search query using this operator will go back the page’s title, its description, and the ability to see:

• The most current cache of the URL

• Pages that have parallel content to the URL

• Pages that link to the URL

• Pages that link from the site

• Pages that hold the URL in them

Concluding Word

Whether you’re just beginning a campaign for a new customer or performing competitive research on an existing movement, these search operators can help you gain a competitive edge. SEO professionals wield their knowledge of search engines as their “sword” in the daily fight of improving rankings and website traffic for clients. As an SEO professional, accepting how to use these operators quickly and effectively will help turn the tide of battle in your goodwill.

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Redirects vs Canonical

Web page redirection can seem like a bit of a minefield. The 301 redirect and canonical options have been about for years, but they tend to make confusion and consistently stir-up questions and debate on best practices.

This post will focus on the two main methods of running the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer copy content issues, sustain your website rankings, and improve user experience.

What's The Difference?

Though there are a few old areas, Google provides some clear guidelines to make sure we all know how they want us to manage redirections. In very simple terms, here is what each communicates to Google and search engines:

301 – Hey, Search Engines: My page is no longer here, and has eternally moved to a new page. Please remove it from your index and pass credit to the new page.

Canonical – Hey, Search Engines: I have many versions of this page (or content), please only index this version. I'll keep the others accessible for people to see, but don't include them in your index and please pass credit to my ideal page.

Now, let's get into some of the details…

301 Redirects

The 301 HTTP rank code has always been the standard for managing the complete and permanent redirection of a page. By implementing this command you will be finally pass the majority of the original page's link authority, relevance and ranking power to the page you are redirecting to. Google's famed Engineer Matt Cutts has said, you'll lose "just a tiny little bit, not very much at all" which "doesn't change over time".

The 301 tells both users and search engines that your unique page is no longer relevant and that the most relevant and up to date information can be found on your new page.

 Sounds simple enough, right?

Common Problems with 301

There are a few possible problems with implementing a 301 redirect.

First, it might not be possible for you to implement HTTP status codes. Maybe you don't have FTP access, or maybe your web designers have told you it isn't possible. Either way, without server-side access, a 301 simply isn't an option.

Another possible disadvantage of the 301 is that it does sometimes take a while for the search engines to attribute your new page with the search power of your original page. This all depends on how often your site, and the original page, is crawled by the search engines. This delay means that a 301 is something you should never rely on for short term or last minute campaigns.

Finally, the most common trouble is the 301 being used incorrectly. It's surprisingly common to see marketers develop a completely new site and then use a 301 to point all the pages of the original website to new site's homepage. This isn't what the 301 is planned for. This approach undermines the relevancy of any search traffic and could result in a very high bounce rate. It's a lose/lose situation and unfortunately, this is just one example among many.

Don't let these issues put you off. A 301 forward is still the clear choice for permanent page redirection in most cases.

When to Use 301

• As failure to pay – this is the preferred method

• Pages that are being eternally moved or replaced

• Domains that are permanently moved (acquisitions, rebranding, etc.)

• 404 pages and expired content (assuming relevant content or a page exists)

The rel="canonical" Attribute

The rel="canonical" attribute, though it is often incorrectly used as a 301 replacement, is something entirely different. Rather than physically sending users to a more recent or pertinent page, rel="canonical" is a signal that's purely for the benefit of the search engines.

There are often situations where you may have a number of web pages with either very similar or alike content. We all know that duplicate content is dangerous territory, so that's when to use the rel="canonical".

Let's say you have two (or more) pages both catalog the same series of products. One lists them alphabetically and the other by price. They contain the same content, but have different URLs. If you were to leave both pages only, Google would index both, but pick which one it believes is the most relevant and could filter the page you really want to be appearing in the SERPs.

By placing rel="canonical" on the alphabetical page important the search engines that the price page is your preferred choice, you avoid all these issues. This tells the search engines that you acknowledge that the content on these two pages is very similar and that the pricing page is the most significant for users.

Regarding the amount of PageRank or link juice that would be lost from canonical redirects, Cutts has also said "there's actually not a whole lot of difference" between the 301 and the canonical. This means the 301 and the canonical will drop "just a tiny little bit, not very much at all" of credit from the referring page.

To reinforce this, the Google Webmaster Central Blog states "Additional URL properties, like PageRank and related signals, are transferred as well."

Common Problems with Canonical

As with the 301 redirect, there are some restrictions to rel="canonical".

First, it's only a plan. Though the major search engines all state that they do pay close notice to rel="canonical", they aren't obliged to follow them. This means that you may still see your ‘duplicate' pages rarely being shown ahead of your preferred page in some SERPs.

Again, the biggest problem with rel="canonical" is how usually it is misused. The most common misuse of the tag is when it's implemented on pages that don't include a large proportion of the same content as the canonical page. Unless they contain considerable mass of duplicate content, rel="canonical" probably shouldn't be used.

Another common misuse of the tag occurs with multiple, connected pages. For example, you might have written a long blog post on your site that you've decided to break up into five parts. Each of these parts is on a separate page with its own unique URL.

When to use Canonical

• When 301s can't be implemented, or take too much time

• Duplicate content but you want to go on both pages live

• Dynamic pages with several URLs of a single page (from sorting features, tracking options, etc.)

• Site-wide considerations like (domain/page/index.html vs. domain/page/ for the same page) can be easier with canonicals

• Cross-domain considerations where both sites are related, but need to remain live

Summary

Redirect options can be menacing, but hopefully now you have greater precision on the best course of action. Both options will pass a similar amount of link juice, and will be treated equally by Google. But in general, the 301 redirect is the favorite route.

Yahoo Defeats Google Gets More exclusive guests in July

Yahoo dethroned Google as the top target of U.S. web users in July, comScore reported. Yahoo had an expected 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those statistics.

While these aren't the most comprehensive traffic figures, comScore's July numbers show that Yahoo boosted its traffic by around 20 percent compared to last July. This is the first time Yahoo has taken the top spot on comScore's list since May 2011.

Also of note, Tumblr, which Yahoo lately acquired, didn't help pass Google on exclusive visitors. Tumblr ranked at 28th in the list, with roughly 38 million visitors during the month of July.

Speaking during the firm's second quarter income call, Mayer said that increasing traffic was one of her main focuses since taking over at the company.

"Hire and keep a great team; build exciting products that will attract users and increased traffic; that traffic will increase advertiser interest and eventually translate to revenue," she said. 
"People, then products, then traffic, then revenue."

The usual suspects – Microsoft, Facebook and AOL – took the third, fourth and fifth spots, raking in an estimated 180 million, 142 million and 117 million unique visitors last month, respectively.