Friday, August 23, 2013

Why you should suggest Mobile SEO Services to Offline Businesses

Offering SEO services to offline businesses is a big business opportunity. If you know how to drive traffic to a site and be ranked in the search engines, there are lots of offline businesses that could use your skill.

Offering mobile SEO services in addition is a great up-sell or unique twist to put on your service.

Getting Mobile SEO Clients

It’s extremely easy to get local SEO clients. Start by searching for types of businesses in your area. Use search keywords ‘area’ and ‘type of business’ What you’ll find at the top is the business in your area that’s got the best SEO going. Make a list of these businesses and then do a parallel search on your Smartphone.

By doing this, you will thin your list down to just those businesses that have a good online presence but not a good mobile presence. These are the businesses you’ll advance.

The advantage here is they understand the value of the SEO services you offer. They maybe just don’t realize yet that local search is so big on mobile devices.

Selling Your Services

Before you come near any businesses, decide exactly which services you’re going to offer. For example, you may want to offer app development along with website building or SEO. It’s completely up to you, but you should clearly define what you will do for clients. Otherwise, they may expect you to do things that are not included in your services.

You must also prepare a appearance. Write a little speech to use as a sales pitch. There’s a good chance that they won’t understand the need for a mobile site that’s SEO optimized, so you may have to explain it to them. Dig up some data and facts.

It’s also good to put together a demo to show them exactly what the website will look like. Show them their site on a mobile and what you can do with it. Show them instead of just telling them.

The Mobile Marketing specialist

there’s one more thing that’s significant about doing this.
It’s not a technical thing but a psychological issue. You should position yourself as a mobile marketing expert.

You’re going to be doing lots of different things for them, but try to keep away from getting pigeon-holed as a site designer, SEO specialist or some other narrow field. You should be their go-to for all things mobile related.

Whenever you approach SEO clients, either for mobile work or regular PC sites, always highlight the benefits you’ll give them. Establish some way to measure results so they can clearly see what is happening. For a small local business, this could be quite a large asset and they need to know that it’s paying off.


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