Much of the argument around mobile SEO seems to be a numbers game. Dozens of articles focus on mobile usage statistics – from 25 percent of all searches being performed on mobile devices, to cross-device decision-making. These articles have the goal of support professionals get buy-in from their bosses, or freelancers pitch to their clients.
While it's one thing to know that consumers are using a knowledge, it's quite another to know how, where and for what purposes.
Going Beyond the Mobile Stats
If all we have are mobile usage data – essentially quantifying a exacting search demographic – then we have few insights on how to really capture their attention.
This approach only scratches the surface of the present and future of mobile.
This article will look at:
• Distinct technical necessities of mobile SEO.
• Mobile-specific keywords and how to spot them.
• Ways to stop wasting your time with "killer content."
SEO and User knowledge: the Real Overlap
The overlie between SEO and UX is paramount when it comes to mobile. Few businesses understand that the mobile experience of a website is a unique one – fewer comprehend Google has outright said that a poor mobile experience will demote a domain's rankings.
For mobile, we're going to focus on:
• Page load time (you can test yours here).
• Fixing bounce rate.
• Reducing redirects (each redirect = 2-4 second additional load time)
These considerations are what will actuallymake a difference in the mobile SEO value and performance of your website. Plus, it will make your users happy – delighted even. And when all is said and done, you can check how your rankings have been improved (or equally important, defended) using a mobile-savvy platform such as BrightEdge.
Keyword Relevancy
When performing keyword investigates, there's usually a search phrase that stands out as odd. It could be a niche request, or something completely inane:
Figure out and annotate what's relevant for your website by:
• Crunching the mobile-share percentages of keywords in analytics.
• Marking keywords you already receive traffic from for mobile potential.
• Brainstorm or feel potential new keywords specific to your niche.
Once you've finished up the legwork, the next steps should be basic. Start with optimizing titles, Meta, and on-page content to include these keywords – preferably with new, dedicated pages that intentionally target your mobile audience.
Context is the New Content
In the move to making SEO more bright, strategic, and sincere, realizing the importance of intention and context becomes supreme.
Why particularities – such as load time or mobile-specific keywords – are opening to great mobile SEO is because people who are on the go are looking for actionable, immediate and significant websites.
Mobile users are deterred by delays, friction, and unresponsive design. They won't parse keyword-garbled text, or navigate to the depths of some ether to buy products or subscribe to services – particularly when competitors treat their time with more respect.
It's Still About Numbers
Yes – it's still a numbers game.
More significant than broader marketing trends, is the data available for particular companies. Whether you're hooked into Google Analytics, Omniture, or CoreMetrics, you'll be able to authenticate whether mobile is worth investing in today.
Hopefully this article has armed you with something more than statistics – information or motivation that can help ignite a sincerely user-centric mobile plan. As always, I look forward to your feedback, thoughts, or questions in the comments below.
While it's one thing to know that consumers are using a knowledge, it's quite another to know how, where and for what purposes.
Going Beyond the Mobile Stats
If all we have are mobile usage data – essentially quantifying a exacting search demographic – then we have few insights on how to really capture their attention.
This approach only scratches the surface of the present and future of mobile.
This article will look at:
• Distinct technical necessities of mobile SEO.
• Mobile-specific keywords and how to spot them.
• Ways to stop wasting your time with "killer content."
SEO and User knowledge: the Real Overlap
The overlie between SEO and UX is paramount when it comes to mobile. Few businesses understand that the mobile experience of a website is a unique one – fewer comprehend Google has outright said that a poor mobile experience will demote a domain's rankings.
For mobile, we're going to focus on:
• Page load time (you can test yours here).
• Fixing bounce rate.
• Reducing redirects (each redirect = 2-4 second additional load time)
These considerations are what will actuallymake a difference in the mobile SEO value and performance of your website. Plus, it will make your users happy – delighted even. And when all is said and done, you can check how your rankings have been improved (or equally important, defended) using a mobile-savvy platform such as BrightEdge.
Keyword Relevancy
When performing keyword investigates, there's usually a search phrase that stands out as odd. It could be a niche request, or something completely inane:
Figure out and annotate what's relevant for your website by:
• Crunching the mobile-share percentages of keywords in analytics.
• Marking keywords you already receive traffic from for mobile potential.
• Brainstorm or feel potential new keywords specific to your niche.
Once you've finished up the legwork, the next steps should be basic. Start with optimizing titles, Meta, and on-page content to include these keywords – preferably with new, dedicated pages that intentionally target your mobile audience.
Context is the New Content
In the move to making SEO more bright, strategic, and sincere, realizing the importance of intention and context becomes supreme.
Why particularities – such as load time or mobile-specific keywords – are opening to great mobile SEO is because people who are on the go are looking for actionable, immediate and significant websites.
Mobile users are deterred by delays, friction, and unresponsive design. They won't parse keyword-garbled text, or navigate to the depths of some ether to buy products or subscribe to services – particularly when competitors treat their time with more respect.
It's Still About Numbers
Yes – it's still a numbers game.
More significant than broader marketing trends, is the data available for particular companies. Whether you're hooked into Google Analytics, Omniture, or CoreMetrics, you'll be able to authenticate whether mobile is worth investing in today.
Hopefully this article has armed you with something more than statistics – information or motivation that can help ignite a sincerely user-centric mobile plan. As always, I look forward to your feedback, thoughts, or questions in the comments below.
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