Friday, October 11, 2013

Pinterest Promoted Pins Begin Today

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According to an updated post on the Pinterest blog, promoted pins are beginning today. The announcement states that each promoted pin will obviously be marked and the rising social network is soliciting feedback toward its new advertising push.

They work just like usual pins, only they have a special “promoted” label, along with a link to learn more about what that means. Remember we’re still just testing things out right now, so we’d really like to hear what you think. We’ll be listening directly to what you have to say, and will continue to keep you posted about how things go.

The promoted pins are nothing amazing for most users, as Pinterest announced its initial plans to start showing advertisements on September 19th of this year. With 25% of marketers saying they would waste their social media advertising dollars on the platform , the potential of income-generation has certainly pushed the site toward monetizing.

Starting to show advertising on Pinterest has been a point of debate for users and marketers alike. Many users are tired of “traditional” online advertising, which forces them to cooperate with or watch ads before they get to view the content they are looking for.

 At Advertising Week‘s new “Visual Revolution” panel, Doug Scott, President of OgilvyEntertainment, explained why debuting ads on Pinterest is an online advertising route:

They understand their users best. They understand the visual medium better than anybody… go and accept an analog ad model for a digital platform that subsequently potentially could really hurt its own brand…Nobody wants another another ad—a 30 second ad in front of a 2-minute video, a 15-second ad in the middle of a 5-minute video.

Pinterest’s original announcement promised clearness and ads that fit naturally within Pinterest. With the launch today, Pinterest will be able to see if that strategy will work in their favor. 

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