Let's focus in on video SEO and talk about how you can really make an crash on your ranking.
Many of the points expressed below have come from speaking with several marketers over the last few weeks who have been working at the intersection of video marketing and SEO for a short time.
Let these 10 points be a checklist for you as you plan or review your video SEO strategy.
1. Use Video to Solve Problems & offer New Information
To get your videos to rank well for your search terms, you need to offer great content that actually solves problems or provides new information. The good news is that great content usually isn't hard or expensive to produce.
2. Make Videos Easy to Browse & Link to Individual Video Playback Pages
Group mutually your video assets and create a user-friendly video resource center where your viewers can easily search your content.
Set up your video portal or gallery with categories and tags so it's easy to find exactly what you're looking for and navigate between videos seamlessly.
3. Use Interactive Video basics to Connect With Viewers
For every video someone watches, there is an chance to call that person to action or guide them to the next logical step.
Interactive video elements like in-video links, quizzes, surveys, and forms allow you to intercept your viewers at key moments and drive action.
4. Be Smart & Relevant About Metadata
I moderated a video SEO webinar last month where Jennifer Lewis, the senior interactive marketing manager at SafeNet, talked about how she uses rich metadata and smart content organization to get the most from their video resource library. For SafeNet, video is a way to go after precious long tail keywords that they would not otherwise be able to take
5. Use Transcriptions for Indexing, Usability & Content
To release the content in your videos, add video transcriptions directly to the HTML of each of the pages where your videos are hosted. Transcriptions give your viewers the choice to "read" a video if they can't listen at the time, while given that the keyword richness a search engine requirements.
6. Host Your Videos on Your Own Domain
If there is one single thing you do to get more SEO value from your videos it's to host them on your own domain. YouTube and Vimeo have their leave, but you must host your videos on your own site.
7. Make Sure You Have a Video Sitemap
To really nail the nuts and bolts of video SEO, you require to have the basics covered with a correctly configured video sitemap.
Every entry in your video sitemap must take in a link to a landing page for a video, hence the value of the video resource site or video gallery.
8. Use YouTube to Preview High-Value Content, Drive Traffic Back to Your Own Site
A great way to leverage YouTube for all its knowledge value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's comments to place in-video CTA that drive viewers back to your site's own video resource library, hosted on your own domain.
9. Allow Others to Embed Your Videos
As you create great videos, let others incorporate your content into their work. By making it easy for others to embed your videos on their site, you're increasing the potential for more inbound links to your own website – clearly an SEO win.
10. calculate How Keywords Impact the Bottom Line
Last but not least, always start with the end in mind. As you plan out your video SEO strategy, don't overlook to implement a tracking system to capture the success of your new strategy.
Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social or search, and track those contacts through your content strategy to end.
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